Embrace Health
Creating a Digital Gateway for Virtual Mental Health Services
The Challenge
Embrace Health is a virtual mental health practice committed to providing accessible, professional psychiatric care across Iowa. With a team of licensed providers—including board-certified psychiatrists, clinical social workers, and psychiatric nurse practitioners—they offer a full spectrum of mental health services via telehealth. As their reach grew and the demand for virtual mental health care increased, Embrace Health needed a modern, informative, and user-friendly website to reflect their mission, streamline patient engagement, and boost their digital credibility. Before our engagement, Embrace Health faced several hurdles: they had no digital presence to engage potential patients or represent their practice professionally, difficulty in communicating the scope and accessibility of their services, lack of an efficient platform for appointment requests or provider information, and a growing need to differentiate themselves in an increasingly competitive virtual healthcare space.
Key Challenges
- No digital presence to engage potential patients
- Difficulty communicating service scope and accessibility
- Difficulty communicating service scope and accessibility
- Lack of platform for appointment requests
- Need to differentiate in competitive telehealth space
Healthcare Context
- Surge in telehealth adoption post-pandemic
- Growing mental health awareness and reduced stigma
- Limited access to mental health services in rural Iowa
- Increasing patient expectations for digital healthcare experiences