Case Study
Primus Partners
Strengthening Online Presence with a New Website & Custom CMS
Website DevelopmentCustom CMSSEO OptimizationContent Strategy
Industry: Consulting & Advisory
Duration: 4 Months
The Challenge
Primus Partners is a consulting firm that provides advice and solutions to businesses, governments, and organizations across different industries. As they expanded, they needed a strong online presence to showcase their expertise and reach a wider audience. Their outdated website did not fully reflect their brand and expertise, resulting in limited online reach with content that was not easily discoverable on search engines. They had no simple way to update reports, case studies, and news, and the website was not built to support future growth and new features.
Key Challenges
- Outdated website that didn't reflect their brand and expertise
- Limited online reach with poor search engine visibility
- No simple way to update reports, case studies, and news
- Website not built to support future growth and new features
Business Impact
- Missed opportunities to showcase expertise and thought leadership
- Inefficient content management requiring technical assistance
- Brand perception not aligned with their expertise and quality
- Limited ability to reach potential clients through digital channels