Google ads Services

Unlike SEO which takes months to show results, Google Ads can generate immediate traffic and conversions. Most campaigns begin delivering impressions, clicks, and conversions within the first day of launch. However, optimization for maximum performance typically takes 2-4 weeks as we gather data on keyword performance, ad effectiveness, and user behavior. During this initial period, we actively refine your campaigns by adjusting bids, pausing underperforming keywords, testing ad variations, and optimizing landing pages. This data-driven approach ensures your campaigns become increasingly efficient over time, with many clients seeing significant improvements in key metrics like cost per acquisition and conversion rates within the first month.

Effective Google Ads budgets vary widely based on industry, competition, geographic targeting, and business objectives. While some local businesses can see results with budgets of $1,500-$3,000 per month, more competitive industries or broader campaigns typically require $5,000-$15,000+ monthly. Rather than focusing solely on budget, we emphasize return on ad spend (ROAS) and cost per acquisition (CPA). We work with you to determine appropriate budgets based on your customer lifetime value, profit margins, and growth goals. Our approach includes starting with focused campaigns to prove ROI, then scaling successful campaigns while continuously optimizing to ensure your ad spend delivers maximum value regardless of budget size.

We measure success through metrics aligned with your specific business goals. For e-commerce, this typically includes ROAS (return on ad spend), revenue, conversion rate, and average order value. For lead generation, we focus on cost per lead, lead quality, and lead-to-sale conversion rate. For brand awareness, we track impressions, reach, and engagement metrics. Beyond platform metrics, we implement comprehensive tracking to measure the full customer journey, including phone call tracking, CRM integration, and offline conversion tracking where applicable. Our reporting provides both high-level KPI dashboards for executives and detailed performance breakdowns for marketing teams, ensuring complete transparency into campaign performance.

We don't lock clients into lengthy contracts. Our standard agreement has a 3-month initial term (which allows sufficient time to properly set up, optimize, and demonstrate results) followed by month-to-month service. We earn your continued business through performance and transparent communication rather than contractual obligations. That said, Google Ads is most effective as an ongoing strategy, and our most successful clients partner with us for years as we continuously refine and scale their campaigns. We offer discounted management rates for clients who commit to longer terms, but this is entirely optional and based on your preference for flexibility versus predictable pricing.

Google Ads evolves constantly with new features, policies, and best practices. We stay current through multiple channels: 1) Our team includes Google Partners who receive advance notice and training on platform changes; 2) We participate in Google's beta programs, gaining early access to new features; 3) Our specialists complete ongoing certification and training; 4) We maintain active participation in professional communities and forums where changes are discussed; 5) We conduct regular internal knowledge sharing sessions; and 6) We systematically test new features and strategies before broadly implementing them. This comprehensive approach ensures we leverage the latest capabilities while avoiding disruption from platform changes.

Absolutely. We frequently collaborate with in-house marketing teams and can structure our services to complement your existing capabilities. This might involve providing strategic guidance while your team handles certain aspects of implementation, focusing on specialized areas where you lack in-house expertise, or working alongside your team in a fully collaborative model. We're flexible in our communication approaches and can integrate with your project management tools and reporting systems. We also provide knowledge transfer and training to help build your team's Google Ads capabilities. This collaborative approach ensures you get the specialized expertise you need while maximizing the value of your in-house resources.